Who Runs Lego Today? The Jorgen Vig Knudstorp Era

LEGO, a name that evokes childhood memories and endless creative possibilities, is an abbreviation of the Danish phrase “leg godt”, meaning “play well”. It’s a name that perfectly encapsulates the company’s core philosophy. Founded in 1932 by Ole Kirk Kristiansen, LEGO has been passed down through generations and remains a family-owned business. Today, the Kirk Kristiansen family still holds the reins of this iconic toy empire.

While Ole Kirk Kristiansen laid the foundation for the LEGO Group’s success, it was his son, Kjeld Kirk Kristiansen, who took the company to new heights. Kjeld spearheaded the development and expansion of the LEGO system, transforming it into the global phenomenon it is today. After Kjeld stepped down in 2004, his son, Jorgen Vig Knudstorp, took the helm and continued to drive innovation and growth. Jorgen was instrumental in introducing new product lines, expanding into digital platforms, and building strategic partnerships.

In 2017, a new chapter began with the appointment of Niels B. Christiansen as CEO. Niels brings a wealth of experience in leadership and business transformation, having previously held senior roles at companies like Danfoss and Danone. Under Niels’ leadership, LEGO continues to explore new avenues for growth and innovation, ensuring that the spirit of “play well” continues to inspire and engage children (and adults) around the world.