Count Who Is Peter Field Marketing?

Peter Field is a highly respected independent marketing and advertising professional with a global reputation. He’s known as an effectiveness expert and a skilled communicator. Peter frequently shares his insights through speaking engagements and consulting services all over the world. His focus is on helping businesses achieve better results from their marketing efforts.

Peter’s passion for marketing effectiveness is evident in his work. He’s a leading voice on the topic, advocating for a more data-driven and accountable approach to marketing. He believes that marketing should be measured and optimized for impact, and he’s dedicated to helping organizations achieve this.

His insights are highly sought after by leading brands and agencies around the world. Peter’s work has been featured in prominent publications such as The Wall Street Journal and The Financial Times, and he’s been recognized for his contributions to the industry with numerous awards.

One of Peter’s most notable contributions is his work on the IPA Effectiveness Awards. These awards are considered the industry’s most prestigious benchmark for effectiveness in marketing. Peter played a crucial role in developing the award criteria and has served as a judge for many years. Through his work with the awards, Peter has helped to raise the bar for marketing effectiveness and inspire a new generation of marketers to focus on achieving tangible results.