What Is The La Croix Water Scandal? Unpacking The Controversy

There’s been a bit of a stir around LaCroix lately, and it all boils down to a class-action lawsuit filed by a Chicago law firm. The lawsuit claims that LaCroix has been misleading consumers by labeling their products as “natural” when, in fact, they contain synthetic ingredients that the Food and Drug Administration (FDA) has identified. The lawsuit focuses specifically on LaCroix’s use of “natural flavors” in their drinks.

The lawsuit alleges that the “natural flavors” used in LaCroix are not actually natural, but rather are synthetic compounds created in a lab. This is because, according to the FDA, a “natural flavor” is defined as a substance that comes from a natural source. Since the lawsuit claims that LaCroix’s “natural flavors” are not derived from natural sources, the lawsuit alleges that LaCroix is falsely advertising their products as “natural.” The lawsuit goes on to list specific “natural flavors” used by LaCroix that are, according to the lawsuit, synthetic. These “natural flavors” include “limonene”, “linalool”, and “citral”. These chemicals, while commonly used in food and beverages, are often created in a lab and are not derived from natural sources.

The lawsuit is still ongoing and LaCroix has denied the claims, stating that their products are “100% natural”. They argue that the “natural flavors” used in their products are extracted from natural sources, even if the extraction process is done in a lab. This is a tricky area because there’s no clear-cut definition of what constitutes a “natural flavor”. So, the lawsuit highlights a grey area in the definition of “natural” in food and beverage labeling.

The lawsuit has sparked a lot of debate about how companies market their products and how consumers interpret the term “natural.” It’s also brought to light the need for clearer regulations around food and beverage labeling, especially when it comes to the use of “natural flavors.” Ultimately, the outcome of this lawsuit could have a big impact on the food and beverage industry, especially for companies that use “natural flavors” in their products.